By Gen Wright

 In the music industry, although it is a common practice to release albums under record labels, the practice of independent music release has been gaining popularity as well. Independent music is famously known as indie music and refers to music that is independently produced from record labels. In other words, the marketability of independent music relies on the influence of the artist only since this type of music release is free from any commercial label influence.


It has become a struggle for independent labels to get established in the market. For so long a time, large music companies and record labels dominated the market. With this reality, producers of independent music consider an indie release as an outlet for exceptional artists and the artists that they favor only, with no business venture expectations at all. Perhaps the most successful music genre for independent music release is punk rock. A lot of indie music made it to this genre since the early 80's. Since then, the road has been paved for indie artists.

Today, independent music release has become easier and more convenient with the internet. Aside from the fact that releasing indie music in the internet saves up on cost, the internet also reaches a huge amount of audience and client. The current digital format of music files have contributed to the encouragement of discovering new music, including independent music. In fact, there are already plenty of independent music record companies that are exceeding commercial record labels in sales. One of the largest of these independent releases is the No limit, which has sold over 75 million records in the US alone.

Due to the success of independent music release in the internet, this has been used to fund new recording projects using the services that are also provided in the internet such as ArtistShare and other sites. As proof to internet music release success, the album, 'California Years' by Jill Sobule raised $90,000 online. This is surely an unbelievable success considering the fact that the album is independently released.

Moreover, for online independent music releases, the audience and the clients get a good deal also since these albums are relatively cheaper when downloaded in the internet than bought at the record stores. Furthermore, the web sites that host independent music provide audience participation that solicits for the opinion of the audience on some artists and bands. In this way, the audience plays a role in the success of artists and musicians. In addition, other music sites use technological advances including music blogs and social networks to promote independent releases. There are certainly a number of websites that offer music downloads, updates, independent releases, and even music uploading. Therefore, with the internet technology, independent music release has become more mobile and dynamic.

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